Why My Shabby Chic became Bronte Rose in 2012
We think that our customers deserve to know the reason behind our recent name change.
We've been trading, as My Shabby Chic, since 2010 but recently received a letter from Rachael Ashwell’s solicitors (Ladas & Parry) informing us that the term Shabby Chic ® is a registered trademark.
We were told that we needed to change our company name as we were breaching the terms of the trademark. Bronte Rose were totally unaware of any such trademark and believed that "Shabby Chic" was just a term used to describe a particular style. Rachael Ashwell is trying to prevent companies and individuals from using the term Shabby Chic ® or any similar phrase.
Shabby Chic ® is a well known phrase used to describe a particular style, and has been for many years. Even Rachael Ashwell herself admits that it is a decorating term. We're unsure how a general turn-of-phrase could ever have been trademarked?!
Rachael Ashwell has already linked the Shabby Chic ® trademark to lots of product types and is currently trying to link it to many more categories.
Bronte Rose disputes the trademark and does not believe that an individual should be able to be trademark such a generic term. Surely referring to a product as "Shabby Chic" is the same as referring to a product as being ‘Victorian’, ‘Rustic’, ‘French Country’, ‘Cottage Style’ or ‘Vintage’.
Bronte Rose would like to apologise for any confusion caused to our customers and would like to take this opportunity to thank you for all your valued custom.
Finally, we would like to confirm that our products are in no way related to Rachael Ashwell’s Shabby Chic ® range.
If you have any questions or would like to find out more please do not hesitate to email us at firstname.lastname@example.org.